TRU Strategic Planning

TRU provides comprehensive Integrated Solutions for customized strategic planning, analysis and modeling. Customization for your situation is vital since there is no such thing as a general fits all textbook template, approach or model [such as Blue Ocean or Balanced Scorecard] for strategic planning. And strategic planning involves much more than management discussion!

Activating Strategy is a practical sophisticated approach developed over twenty years of intensive involvement in all aspects of strategic planning and analysis. Our process for strategic planning is engineered to activate strategy - including ensuring the integrity and validity of the plan. Our market research provides the essential foundation for strategic planning, our facilitated strategic planning huddle resolves strategy issues and our focused marketing delivery supports strategy implementation.

Strategic Planning Management areas include...

• Strategy Visioning, Stretch Thinking, Re-engineering for Customer Focusing
• Strategic Posture, Strategic Issues Resolution and Outcome Management
• Competitive Positioning in the Market and SWOT analysis
• Mission and Objectives Statements
• Corporate Development and Strategic Partnering
• Division and Function Integrated Strategic Planning
• Internal Strength, Weakness + Capability Assessments
• External Opportunities, Threats + Key Success Factors
• Marketing Strategy: Pricing + Product + Promotion + Distribution
• Strategic Crisis Management

TRU Strategic Planning Process Delivery...

• Integrated Strategic Planning Process Facilitation
• Strategic Planning Meeting Facilitation
• Strategic Business Plan Preparation
• Corporate / Division Strategy Diagnostic or Audit
• Best Practice, Balance Scorecard, Blue Ocean Strategy, and other Planning Models
• Market Research & Analysis to Support Strategic Planning
• Product Planning & Development
• Analysis, Modeling, Forecasting and Assessment
• Technology Forecasting and Modeling
• Financial Modeling and Managerial Finance

TRU technical orientation is beneficial since product or production technology are integral to your business and can be strategically challenging. TRU is the catalyst for generating the activation-energy needed to fuel your company. Call us on activating your strategic planning!