TRU Project Assignment Examples
Broad Sampling of Client Engagements
Engineering +Technology + Science + Industry Techno-Economics + Feasibility Study
Due Diligence + Strategic Planning + Market Study + Venture Development
Engineering & Operations
USA Photonic Optoelectronic Components Manufacturing
TRU managed engineering and installation of photonic laser erbium doped fibre amplifier fabrication packaging line, specialty telcom-optical-fibre-drawing-tower and the plant clean room. Managed design & engineering of advanced edfa's. Also worked with founders to set strategy, prepare investor business plan, financial modeling, do market research on photonic fiber optic devices, implement product, find investors and build the firm in Tucson, AZ. Obtained $20 million in Silicon Valley financing, managed building of clean room and ran start-up period.
Coal Gasification for Chemicals - Engineering Bankable Feasibility
Coal Synthesis Gas for Ammonium Nitrate Fertilizer + New Urea Fertilizer Plant
TRU Group Inc undertook a bankable feasibility study on the viability of a $700 million coal-based synthesis gasification gas plant to produce gas suitable for the production of ammonia and the upgrading of existing facilities for the production of nitric acid and ammonium nitrate fertilizer. TRU engineered synthesis gas production and purification including shifting, acid gas removal and any other required processes.
Also determined requirement and design for capacity enhancement of the air separation, ammonia synthesis, nitric acid and new urea fertilizer facility for urea granules. See also TRU Coal Gasification Team
Techno-Marketing & Competitive Positioning
Surgical Operating Microscope - Medical Devices
TRU surveyed surgeons at health care establishments to establish the product/market characteristics and technical advances in surgical operating microscopes. Segmented the market by end use, end user and product types. Examined product development, pricing, distribution and promotion. Recommend design. Positioned Wild Leitz in each segment and advised the company on a competitive technical and marketing strategy to build market share. Also see -
Plant Detailed Bankable Feasibility Study
Ferrosilicon & Silicon Metal Engineering
TRU undertook a comprehensive feasibility study of a silicon and ferrosilicon plant based on the most advanced engineering. Considered various technologies and configurations for the plant based on optimal economics and market considerations. Engineered process and plant and modeled alternatives. Bankable feasibility study - financial, marketing, business plan, engineering, plant, operations, location and utilities. See
Export Marketing & Trade in Brazil
TRU surveyed the Brazilian market and international competition for electronic components. We worked out market penetration strategies for the foreign based manufacturer and subsequently accompanied their salespeople on a Brazilian visit to promote their products.
New Product Positioning & Launch
Spectrometer with Spectral Hyper Adapter
TRU Group Inc assisted small R&D company to launch a Spectral Hyper Adapter that can extend the spectral resolution of Spectral Hyper Adapter conventional grating spectrometers by a factor of ten. Boosted visitors to Photonics West with pre-show targeted telemarketing campaign. Product was a strong success and later acquired by leading optical instrument company.
New Technology Commercialization
Novel Photo-Thermal Laser Marking & Printing
TRU examined the commercialization potential of a new diode laser printing method on a specially photo-thermal coated substrate. The method would replace CO2 laser marking and be competitive with industrial thermal printers and ink jet printers, for direct printing and labels. Position in RFID marking and variable digital printing.
Strategic and Operations Review
Metal / Plastics Producer
TRU, for the CEO of a Metal/Plastics Producer, worked with the President of a Division which was experiencing operational and management difficulties. Conducted a financial, marketing and operations strategic assessment. Set business objectives and detailed implementation tasks. The Division was transformed and achieved profitability, including profitability through recession.
Product Substitution, Strategy & Planning
Plastics Vs Metal Bathware
TRU recommended a competitive approach to plastic bathware manufacturing, for American Standard. This involved a detailed marketing research project on bathware, especially with respect to the threat of plastics to traditional metal products, the preliminary design of a plastic bathware manufacturing facility, a production cost analysis of plastics versus metal, and recommendation for production. Also see -
Photovoltaic Solar Cells
TRU assessed the state of technology and industry development of the photovoltaic solar cell, solar panel and solar hybrid systems market.
Examined methods of manufacture and compared products. Cost competitiveness evaluated. Technology reviewed and long range market forecast prepared. Also see -
Market Potential Maintenance Software
Process and Discrete Manufacturing
TRU assessed the applicability of an operations and machine troubleshooting management system for manufacturing plants. The management system was designed to assist plant managers particularly when operations break down are, or are not, meeting target outputs. Reviewed its potential use in a variety of plants - automotive, plastics and smelting and provided recommendations.
Plant Feasibility & Investment Strategy
Newsprint Pulp & Paper Mill
TRU carried out a marketing and competition assessment aimed at determining the feasibility of building, and wholly owning, a US$250 million newsprint mill. This was a detailed examination of the global markets and competition for newsprint including basic cost competitiveness of existing and the new plant. Also see -
Magnesium Price Forecast
Magnesium Metal through 2010
TRU developed a price forecast for magnesium metal taking into account complex issues such as international manufacturing cost competitiveness, energy costs, China export subsidies supply/demand, and US dumping duties, that were distorting the market. Despite recent price volatility TRU provided a solid price forecast. See also TRU Magnesium Team. Also see -
Marketing Function Overhaul
Robot and Automation Equipment
TRU was retained by an automation equipment manufacturer to re-organize the marketing of their equipment, examine business health and costs, assist with financing, and prepare a five year plan. Introduced major change in distribution and product pricing, and overhauled sales automation methods.
TRU is unmatched for global leadership in its
Coated Spherical Graphite Products Manufacturing
US Integrated Graphite Products Manufacturing
TRU engineered the conceptual design of a US based high tech graphite products plant using a unique naturally occurring American graphite feed. TRU characterization testwork confirmed amenability for the production of extremely highly purified products potentially so pure it could compete with synthetic graphite. Main output products was coated spherical graphite for lithium-ion battery anodes.
Pigment Powder Processing and Paint Manufacturing Facility
TRU engineered a new highly automated state-of-the-art paint manufacturing plant designed to replace existing conventional facilities in the United States. Also compared upgrade of several current plants with a new (consolidated) operation using leading edge equipment, advanced mechanization and automation - typically unseen in the USA paint industry.
Allowed for efficient pigment powder and liquid processing with high precision, maximum quality and much improved productivity. Project is ongoing in 2013.
Strategy, Planning and Financing
Lithium Battery - Graphite Li-Fiber Battery
TRU prepared technical studies, strategies and business plan for a USA developer of a breakthrough Li-Fiber battery. Beats all other re-chargeable batteries and ideal for laptops, power tools and hybrid electric vehicles. The graphite containing Li-Fiber business is a spin off from other activities in advanced composites, nanotechnology, coatings, fullerenes nanotubes and near net shape metals and alloys. Seeking $15 million in venture capital.
View typical TRU Supply-Demand Techno-economic analysis slide-show for lithium
China versus United States Market
Wire-EDM Electric Discharge Machines
For a US multi-national, TRU studied technology and markets for wire EDM machining and competitive machining technique trends comparing China's methods with those in the United States. TRU EDM molybdenum Wire Cutting Machine Assessed applications and wire use including machining cost structure. The influence of competitive environment in China, America and Offshore ere evaluated.
Material Surcharge Absorption Model
Component and Specialty Brakes
TRU, for a major US supplier of components and brake systems, assessed and modified their material price surcharge model. TRU changed several of the indices and modified the fundamental operation of the model. Made recommendations for smooth customer acceptance of a surcharge introduction.
New Hybrid Motor Control Device
Stepper Motor Upgrade Retrofit to Servo
TRU Group Inc examined the US market potential for a new innovative device for upgrading or retrofitting a stepper motor so that it would perform as a servo motor. Conducted interviews of motor integrators, electronic equipment, medical automation, packaging and motor manufacturers. Also facilitated strategic planning program for the company: For details please view: Hybrid Stepper Motor Drive Controller Also see -
Econometric Technology Forecasting
S-curve Substitution Modeling
TRU evaluated the integrity and usefulness of a comprehensive MITRE technology foresight model. Other econometric models used in analyzing aspects of renewable energy - solar cells, solar thermal, wind, heat pumps, insulation, and other green energy - production and use were compared
Investment Search & Ranking
Oil & Gas Field Equipment
TRU examined market, searched for and ranked oil & gas field equipment manufacturing investment prospects based on investor's own criteria. We conducted preliminary evaluations of target companies, made introductions to our client and participated in investor negotiations. TRU has a strong capability in non-conventional oil & gas equipment and technology such as shale fracking : Please view:
Investor Document Preparation
Specialty Chemicals & Metals
TRU was on retainer to Tiomin Resources Inc for two years, on the development of a US$280 million Saudi chemical complex. We evolved the concept, undertook the business and operations analysis including financial modeling, prepared the Investor Information Memorandum, located a partner, and evaluated the resulting Joint Venture.
Products Investment Ranking
TRU, for Rougier et Fils (Europe's largest board producer), conducted a major assessment of the potential to manufacture various board products in North America. This in-depth analysis involved marketing research, forecasting, competitor analysis and a techno-economic review. Rougier was advised to enter the waferboard market. Also see -
World Wide Marketing
Forest Resource Development
TRU conducted an international business assessment on the feasibility of producing and marketing a variety of wood/paper products based on the Chiloe Island forest. Customers and trade factors were interviewed globally. Forchil undertook one of Chile's largest forest developments. TRU negotiated distribution in the USA for the client.
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