TRU Market Research & Analysis

Today's company functions in a complex and uncertain environment so sound focused market information is the underpinning of meaningful decision-making. TRU was founded as a industrial marketing research survey firm called Techno-economic Research Unit, and high quality custom market research continues as an important integral part of our strategic services. Our technical expertise and specialization in industrial / business-to-business / OEM market research is rare. We undertake the most challenging assignments even where no existing data is available and have succeeded in closed industries. In any event published market studies hardly ever provide the specific or quality of information that a company can rely on to attain a real winning competitive edge: TRU goes to that next level of market research and analysis to fulfill your particular need.

Typical TRU Market Research Output...

• Customer and Consumption Demand Analysis
• Product Assessment by Customer User and End-use Segment
• Technical, Engineering and Manufacturing Review
• Distribution, Market Structure and Pricing Dynamics
• Competitive Intelligence, Competition & Supply Analysis
• Client Strategic Competitive Positioning in the Market
• Market, Demand, Supply, Technology and Price Forecast
• Findings and Recommendations to Client

Typical Tasks in Marketing Research...

• Collection and Analysis of Published Data
• Sample Field Survey Interviews of User-Buyer Customer
• Interviews of Distributors, Agents and Importers
• Personal Interviews of Market Competitors
• Analysis, Modeling, Forecasting and Assessment
• Reporting and Presentation to Client

We work globally and undertakes field-work on every continent. Our teams are cross-functional and highly (technically) qualified. We conduct detailed marketing feasibility studies. We Undertake the Most Challenging Market Research - Delphi Technique Assessments / Internet Based Market Research & Intelligence in CRM / New Product Market Research based Product Screening

TRU has a distinctive capability in technology intensive Market Research:

 

Ultimately we find and retain good customers for you! Learn more...