TRU Strategic Planning & Strategic Thinking
Challenging StrategicMindset for Technology-Intensive Companies
TRU provides comprehensive Integrated Solutions for customized strategic planning, analysis and modeling. Customization for your situation is vital since there is no such thing as a general fits all textbook template, approach or model [such as Blue Ocean or Balanced Scorecard] for strategic planning. And strategic planning involves much more than management discussion!
TRU Strategic Management for manufacturers & industry is a practical sophisticated approach developed over twenty years of intensive involvement in all aspects of strategic planning and analysis. Our process for strategic planning is engineered to activate strategy - including ensuring the integrity and validity of the plan. Our market research provides the essential foundation for strategic planning, our facilitated strategic planning huddle resolves strategy issues and our focused marketing delivery supports strategy implementation.
Strategic Planning Management areas include...
- Strategy Visioning, Stretch Thinking, Re-engineering for Customer Focusing
- Strategic Posture, Strategic Issues Resolution and Outcome Management
- Customer Targeting, Finding and Retaining (Who are our customers?)
- Competitive Positioning in the Market and SWOT analysis
- Mission and Objectives Statements
- Corporate Development and Strategic Partnering
- Division, Function and Business Unit Integrated Strategic Planning
- Engineering & Technology Strategy
- Internal Strength, Weakness + Capability Assessments
- External Opportunities, Threats + Key Success Factors
- Marketing Strategy: Pricing + Product + Promotion + Distribution
TRU Strategic Planning Process Delivery...
- Integrated Strategic Planning Process Facilitation
- Strategic Business Plan Preparation
- Corporate / Division Strategy Diagnostic or Audit
- Best Practice, Balance Scorecard, Blue Ocean Strategy, and other Models
- Market Research & Analysis to Support Strategic Planning
- Product Planning & Development
- Analysis, Modeling, Forecasting and Assessment
- Technology Forecasting and Modeling
- Strategic Financial Modeling and Managerial Finance
TRU technical orientation is beneficial since product or production technology are integral to your business and can be strategically challenging.
Call TRU on activating your strategic planning!
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