TRU "Ultimately we find and retain good customers for you"
Strategic Integration
"Here are examples of how TRU activates you to find and retain good customers": ...says Anderson, TRU Group Inc President
Activating Strategic Integration of Engineering + Managing + Planning
Strategic Planning
- Identifies and Defines who your Target Customers SHOULD be
- Sets Customer-Focused Corporate Mission and Objectives
- Outlines Activating Policies and Procedures for Implementing Customer Tasks
Market Research & Analysis
- Provides ESSENTIAL Information on Total Target Customer Frame
- Gives you an Independent View of Your Customer Needs
- Positions Your Company Optimally Against Competitors
Strategic Target Direct Marketing Delivery
- Implements Effective Integrated Customer Relationship Management
- Gives Your Sales and Marketing Departments a Kick-Start
- Directly Activates Your Sales Department to Boost Sales Quickly
Product Management, Development and Launch
- TRU Integrated Approach is Proven to be Most Effective for New Product Development
- Gives you Confidence that Customers will Buy Your Products
- Truly Activates Your Product Development Team to Successfully LAUNCH New Products
Venture Development
- TRU does the Analysis you need - Market Research, Financial, Feasibility Studies
- Prepares Documents - Strategic Business Plans, Investor Information Memorandum
- Finds Financing, Strategic Partners, Customers and Supplies, Undertakes Due Diligence
Engineering & Science
- TRU takes care of all your special engineering requirements in support of strategy
- Undertakes comprehensive Feasibility Studies to Prove that Strategies will work
- Fully integrates Engineering, Production, R&D with Management & Business Functions
"Ultimately we find and retain good customers for you"
