TRU Group Inc

product launch Consulting and Facilitation for Implementing

 Integrated Product Development & Management Association

PDMA Product Development & Management Association Methods

The integration of the many influencing facets at play in successful product development and commercialization supports the use of the

Product Launch Team.

stage gate model  or stage-gate model Strateva Alignent Software

 The Product Launch Team is the enabling management methodology - a cornerstone of our "simplify with integration" philosophy - for product development. Beware complicating and potentially misdirecting your process with largely academic product development models that actually add little or nothing to the strategic commercial success of your product launch. 

Call TRU and discuss why the "Launch Team" focused on customer acceptance is the best proven approach for you. We are expert at technology innovation and new product commercialization: from idea to customer trial, purchase and acceptance. We work closely with you in the facilitation of the process while providing many of the other resources you need to bring your products successfully to market.

strategy new product design strategic new product development

 . . . consult TRU on facilitating your New Product Development !

Colorado Phoenix Tucson Arizona USA + Toronto Canada + Sonora Mexico California Texas

Working throughout North America and Internationally