Ä TRU has a

distinctive capability in technology intensive Sales Support &

Lead Generation

TRU Group Inc

Meeting your direct marketing needs, free business to business B2B marketing consultant

lead generation backed by sound market intelligence …telemarketing by direct marketing CRM sales 

Our capability in strategic OEM direct marketing and sales is all encompassing and founded upon strong expertise in direct marketing, technical sales, market research and product development. We support your team to improve sales productivity. TRU services include: business to business Marketing small business marketing strategies marketing strategy marketing market strategy plan

 þ  Strategic Direct Marketing and Active Target Marketing strategic marketing plan

  þ  Customer Lead Generation and Strategic Telemarketing strategy direct marketing distributor

   þ  International Export Business Development strategic business development OEM software

    þ  Market Research Support of Sales OEM customer list of OEMs

     þ  Product Development and Launch Team Facilitation

      þ  Marketing & Sales Organization Effectiveness Audit

       þ  Distribution Strategy Formulation & Implementation *

       þ  Strategic Automated Customer Focused IT:-

                                        » CRM Customer Relationship Management

                                        » SFA Sales Force Automation + Contact Management

                                        » Internet Based Market Research & Intelligence in CRM

 internet marketing strategic technical marketing research strategic market survey competitor survey sample survey

Direct Marketing • OEM Marketing • Customer Framing • Strategic Target Marketing • Market Segmentation • Definition • Survey • Marketing Research • Focus Groups • Drivers • Consumption • Demand • Imports • Exports • Global Markets • Saturation • Product Development • Technical Marketing • Technology Commercialization • Product Cycle • Product Innovation • Process Improvement • Technology Forecasting • Adoption • Econometrics • Outlook • External Opportunities Threats • Regulation • Liability • Pricing • Margins • Direct Costs • Distribution •Transport • Duties • Sales Force • Internet Marketing • Web Site Marketing • Advertising • Public Relations • Competitors • Benchmarking • Sales Close Rate • Shares • Intelligence • Internal Strengths Weakness • Situation Analysis • Objectives • Plans • Competitive Positioning • Value Proposition • Policies • Implementation • Customer Relationship Management • Sales Force Automation • Lead Generation • Telemarketing • Product Development • Product Engineering & Design • Design for Manufacturing • R&D • Patents • Sales Performance •

*Read TRU whitepaper: Distribution Strategy - Criteria and Rules. Expand your Sales: In-house Sales Force, Distributors, Outsource or Export?

… consult TRU on your direct marketing! strategic direct marketing

Phoenix Tucson Arizona USA + Toronto Canada + Sonora Mexico California

 Nevada Working throughout North America and Internationally Houston Texas TX