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forest product market study building product market study wood product
Plant
Feasibility & Investment
Strategy:
Newsprint Pulp & Paper Mill
building products insulation board
TRU carried out a marketing and competition assessment aimed at
determining the feasibility of building, and wholly owning, a
US$250 million newsprint mill. This was a detailed examination of
the global markets and competition for newsprint including basic cost competitiveness.
pulp and paper market
study
Abaca Pulp Mill Feasibility:
Ecuador Resource Development and Pulp Mill
TRU conducted an
international assessment of the abaca pulp market to determine the
feasibility of manufacture in Ecuador. Abaca pulp is uncommon and is
used in the manufacture of specialty non-woven products such as
special masks and filters. This assignment involved very difficult
intelligence gathering from the Far East, Europe and North America
for both abaca fiber and abaca pulp. Attendant technical and
economic studies were also undertaken.
Fine Writing and Printing Paper Industry Rationalization:
Industry and Government Initiative
TRU evaluated the
strategic competitive position of the Canadian Fine Paper
industry, on behalf of the Federal Government who were working
with industry in an attempt to rationalize the fine paper
industry. Examined markets, costs and company positioning in North
America, and ranked the players based on competitive criteria.
Paper Bag Plant Feasibility:
In face of Plastic Product Competition
TRU studied the feasibility of building a paper
bag & sack plant in New Brunswick, Canada. Assessed the market for
paper bags and sacks in the Maritimes, and the competing plastic
alternative which was rapidly taking the market. Although the
market was supplied from outside the region, we concluded that
inward transportation costs, particularly of the plastic products,
were not a barrier to market dominance and that a local paper
plant was not viable.
New Product Development and Market Study:
Coated Paper and Coating Industry
TRU assessed detailed cost competitiveness of a new application for a
photo-thermic paper coatings. Calculated the detailed cost for manufacturing the new coated paper versus conventional printing and writing papers. Examined the relative importance of the cost structure for commercialization
of new photo-chromatic and thermal printing method. Reviewed market potential and barriers to product launch for the new product.
World Wide Marketing:
Forest
Resource Development TRU
conducted an international business assessment on the feasibility of
producing and marketing a variety of wood/paper products - logs,
lumber, veneer, plywood, pulp, paper - based on
the Chiloe Island forest. Customers and trade factors were
interviewed globally. Forchil undertook one of Chile's largest forest
developments. TRU
negotiated distribution in the USA for the client.
Products Investment Ranking:
Building
Boards
TRU, for Rougier et Fils, Europe's largest
board producer, conducted a major assessment of the
potential to manufacture various board products in North America.
This in-depth analysis involved marketing research, forecasting,
competitor analysis and techno-economic review. Rougier was advised
to enter the waferboard market.
Amazonian hardwood pulp, paper
& wood products projects:
INDUPERU, Peru Feasibility Study - Domestic + International
TRU undertook
two simultaneous assignments assessing all business aspects of
developing the forest resource at Pucalpa and Iquitos. Detailed
international and national surveys of the markets for pulp, paper
and wood products were evaluated from a marketing, financial and
technical viewpoint. Acceptability of unknown hardwood species
was a key factor. Study included looking at transportation issues
related to Amazon River navigation through Manaus, Brazil.
Waferboard Acceptability
in Europe:
Barriers to EC Market
Penetration
TRU investigated and assessed the idea of
manufacturing waferboard in Quebec based on exporting the total
output of the mill to Europe. Conducted extensive marketing
research in Europe to assess customer acceptability and
competition form other boards.
Investor Due Diligence:
Novel Gasifier Design for Wood Chips
TRU
assesses the technology and techno-economics of a new design for a
wood chips biomass gasifier. The market potential for the design was
assessed as well as competitive technologies. TRU advised our client
on the viability of the business and the risks associated with the
proposed investment.
New Product Launch in the United States
Retrofit Insulation Product
TRU conducted a market study in a United States regional market to assess the acceptability of a new insulation product to be sold to contractors and homeowners. Surveyed contractors and retailers. Made solid conclusions and provided client with product
launch strategy.
Related Products:
Competing and Similar
TRU has undertaken
projects in competing and like products to those that are forest
based. These include bathware, insulation, solar panels, energy in
buildings, charcoal, cellulose, windows and plastic bags.
pulp & paper market study building product market study
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