TRU Assignment Examples
Broad Sampling of Client Engagements
Strategic Planning + Market Study + Industrial Economics + Product Management + Venture Capital + Engineering
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TRU Assignment Examples
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Broad Sampling of Client Engagements Strategic Planning + Market Study + Industrial Economics + Product Management + Venture Capital + Engineering |
Ä TRU has a distinctive capability in technology intensive Product / Markets
▼ This page is only a small sampling of TRU work - Please call us about YOUR need!
for more examples
TRU Group Inc |
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Financing, Management and Operations Market Research & Competitive Positioning
Surgical Operating
Microscopes - Medical Marketing Function Overhaul Robot and Automation Equipment
Export Marketing & Trade in Brazil New Product Positioning & Launch Spectrometer with Spectral Hyper Adapter
TRU assisted small R&D company to launch a Spectral Hyper Adapter that can extend the spectral resolution of
Competitor & Investment Search New Technology Commercialization Novel Photo-Thermal Laser Marking & Printing TRU examined the commercialization potential of a new diode laser method of printing on a specially photo-thermal coated substrate. The method would replace CO2 laser marking and be competitive with industrial thermal printers and ink jet printers, for direct printing and labels. Position in RFID marking and variable digital printing.
Strategic and
Operations Review
Product Substitution, Strategy & Planning Plastic & Metal Bathware TRU recommended a competitive approach to plastic bathware manufacturing, for American Standard. This involved a detailed marketing research project on bathware, especially with respect to the threat of plastics to the traditional metal products, the preliminary design of a plastic bathware manufacturing facility, a production cost analysis of plastics versus metal, and recommendation for production. 
Industrial Techno-economics
Photovoltaic
Solar Cells Plant Detailed Bankable Feasibility Study Ferrosilicon and Silicon Metal TRU undertook a comprehensive feasibility study of a silicon and ferrosilicon plant based on the most advanced engineering. Considered various technologies and configurations for the plant based on optimal economics and market considerations. Engineered process and plant and modeled alternatives. Bankable feasibility study - financial, marketing, business plan, engineering, plant, operations, location and utilities. Market Potential Maintenance Software Process and Discrete Manufacturing TRU assessed the applicability of an operations & machine troubleshooting management system for manufacturing plants. The management system was designed to assist plant managers particularly when operations break down or are not meeting target outputs. Reviewed its potential use in a variety of plants - automotive, plastics and smelting and provided recommendations. |
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Strategy, Planning and Financing
versus United States Market Wire-EDM Electric Discharge Machines TRU studied markets for wire EDM machining and competitive machining technique trends comparing China methods with those in the United States.
Material Surcharge
Absorption Model New Motor Control Device Stepper Motor Upgrade Retrofit to Servo TRU examined the USA market potential for a new device for upgrading or retrofitting a stepper motor so that it would perform as a servo motor. Conducted interviews of motor integrators, electronic equipment, medical automation, packaging and motor manufacturers.
Econometric Technology Forecasting
Plant Feasibility & Investment Strategy Newsprint Pulp & Paper Mill TRU carried out a marketing and competition assessment aimed at determining the feasibility of building, and wholly owning, a US$250 million newsprint mill. This was a detailed examination of the global markets and competition for newsprint including basic cost competitiveness. Investor Document Preparation Specialty Chemicals & Metals TRU was on retainer to Tiomin Resources Inc for two years, on the development of a US$280 million Saudi chemical complex. We evolved the concept, undertook the business and operations analysis including financial modeling, prepared the Investor Information Memorandum, located a partner, and evaluated the resulting Joint Venture. Products Investment Ranking Building Boards TRU for Rougier et Fils, Europe's largest board producer, conducted a major assessment of the potential to manufacture various board products in North America. This in-depth analysis involved marketing research, forecasting, competitor analysis and techno-economic review. Rougier was advised to enter the waferboard market. World Wide Marketing Forest Resource Development TRU conducted an international business assessment on the feasibility of producing and marketing a variety of wood/paper products based on the Chiloe Island forest. Customers and trade factors were interviewed globally. Forchil undertook one of Chile's largest forest developments. TRU negotiated distribution in the USA for the client. Magnesium Price Forecast Magnesium Metal through 2010 TRU developed a price forecast for magnesium metal taking into account complex issues such as international manufacturing cost competitiveness, energy costs, china export subsidies supply/demand, and US dumping duties, that were distorting the market. Despite recent price volatility TRU provided a solid price forecast. Industry Impact Studies Manufacturing & Resource Based Industries TRU has assessed various manufacturing industry impacts on a wide front - marketing, financial, economic, social. For example, TRU assessed the industry effects of transportation subsidies, socio-economic impacts of plant closures, or environmental policy impacts on the pollution control equipment industry.
Contact TRU to find out examples of our assignments in your industry or click on the following buttons for these industries -
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Tucson Arizona USA + Toronto Canada + Sonora Mexico Working throughout North America and Internationally
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conventional grating spectrometers by a factor of ten. Boosted visitors to Photonics West with pre-show targeted telemarketing campaign. Product was a strong success and later acquired by leading optical instrument company.
Assessed applications and wire use including machining cost structure. Influence of competitive environment in China, America and Offshore were evaluated.