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. .
says TRU Group Inc President
"Here are examples of how TRU activates you
to find and retain good customers":
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Activating Strategic Planning
TM
Identifies and Defines who your Target Customers SHOULD be
Sets Customer-Focused Corporate Mission and Objectives
Outlines Activating Policies and Procedures for Implementing Customer Tasks
þ
Market Research & Analysis
Provides ESSENTIAL Information on Total Target Customer Frame
Gives you an Independent View of Your Customer Needs
Positions Your Company Optimally Against Competitors
þ
Strategic Target Direct Marketing Delivery
Implements Effective Integrated Customer Relationship Management
Gives Your Sales and Marketing Departments a Kick-Start
Directly Activates Your Sales Department to Boost Sales Quickly
þ
Product Management, Development and
Launch
TRU Integrated Approach is Proven to be Most Effective for New Product Development
Gives you Confidence that Customers will Buy Your Products
Truly Activates Your Product Development Team to Successfully LAUNCH New Products
þ
Venture Development
TRU does the Analysis you need - Market Research, Financial, Feasibility Studies
Prepares Documents - Strategic Business Plans, Investor Information Memorandum
Finds Financing, Strategic Partners, Customers and Supplies,
Undertakes Due Diligence
þ
Engineering & Science
TRU
takes care of all your special engineering requirements in support
of strategy
Undertakes comprehensive
Feasibility Studies
to Prove that Strategies will work
Fully integrates Engineering,
Production, R&D with Management & Business Functions

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